Activision Blizzard Media today announced the launch of King’s Council, a player research community comprised of a limited selection of Activision Blizzard’s most active and engaged players. Activision Blizzard Media has launched King’s Council to act as the voice of the player as it evaluates opportunities with brands and advertisers. The feedback shared will allow Activision Blizzard Media and its commercial partners to optimize and test new advertising offerings, better understand players and generate fast and meaningful insights on integrated marketing and advertising as well as the mobile games industry overall.
As the steward of some of the world’s most-played mobile game franchises and a large and highly-engaged gaming audience, Activision Blizzard Media will be asking community members to share valuable insights and feedback through a variety of formats including online surveys. King’s Council members will be selected by Activision Blizzard Media and invited to join on an opt-in basis.
“We want to breathe even more life into the community and give our players a meaningful voice in the games and experiences they love,” says Brian Ames, President, Activision Blizzard Media. “King’s Council is a way for players to share their feedback and perspectives, ensuring we think holistically about what’s best for players and our marketing partners as we build new offerings for our large and vibrant user base worldwide.”
With over 316 million Monthly Active Users (MAUs) across Activision Blizzard, including 247 million MAUs across King, King’s Council will serve as a vibrant community platform, able to deliver research results quickly and efficiently at scale.