We consistently watch queue times for all areas of the game to try to identify problem areas where we can step in and make an improvement. Battleground queue times specifically tend to be a direct result of how many people are entering the queue at any given time from both the Horde and the Alliance within an entire region. While a number of factors can lead to longer queue times, faction interest in queuing for PvP tends to be the primary one. For that reason, for a limited time and only for select realms, we'll be allowing Horde characters to changed their faction to the Alliance for free.
These faction changes will be provided on a limited basis to players on realms where we see the greatest potential for making an impact. Guild leaders who want to faction-change their guild for free will first need to pay for the initial transaction, but will be granted a refund* if they change to the eligible faction within the free-faction-change time frame.
Free faction changes will be made available to Horde players on Bloodscalp, Firetree, and Frostmane. Eligible characters will be able to transfer from Horde to Alliance for approximately** two weeks beginning on June 24. If you're looking to transfer—and especially if you’re a guild leader looking to initiate a guild faction change—we highly recommend taking advantage of this offer as soon as possible to avoid leaving anyone behind. For more information on faction change eligibility and limitations, please visit the support site here.
Players who wish to take advantage of the faction change will need to log in to the game to initiate the change.
We'll be providing updates on availability—as well as if this offer is extended to additional realms—here on the front page, so keep checking back. We look forward to your feedback, and we’ll continue to work to help ensure you spend less time in a queue and more time slaughtering your enemies in glorious team combat.
* Eligible Guild Faction Change refunds will be automatically processed within 72 hours.
**Faction Change availability may either be shortened or extended depending on ongoing evaluation during the transfer period.